The Galaxy S25 continues to be a huge sales hit

It’s turning into something of a great year for Samsung Mobile. Fresh off the Z Fold 7 and Z Flip 7’s pre-orders setting new records for Samsung’s foldables, we also now have news that the Samsung Galaxy S25 range has hit an important milestone very far ahead of its predecessor, the Galaxy S24.

Samsung says its newest flagship phone range, the Samsung Galaxy S25, passed three million sales in Korea as of last Friday, August 1 (via Phone Arena).

Samsung is having a solid year

Company claims Galaxy AI subscription is behind the success

Samsung is consistently one of the world’s biggest mobile companies, but that just tends to mean expectations for new Samsung phones are even higher. The Galaxy S25 range seems to be exceeding those expectations though, as it has just hit three million sales in the company’s home country of Korea. It did this on Friday August 1, and has done so about two months earlier than the Galaxy S24, meaning the newer handset must be capturing consumer interest in a way that the previous never did.

Samsung has laid this success at the door of its new Galaxy AI Subscription plan. In this plan, which is confusingly not particularly linked to Galaxy AI, subscribers pay KRW 5,900 (approximately $4 to $5) a month for their Galaxy S25, which they can trade in after a year for a generous 50% of the phone’s value. Not only that, subscribers also get the Samsung Care Plus Smartphone Damage+ protection plan on their phones for free.

It’s a value-laden proposition, and it seems to have worked out for Samsung. We already knew the Samsung Galaxy S25’s sales were going extremely well, after having propelled Samsung to a strong quarter, and having sold a million phones in Korea faster than any Samsung phone in five years. Then you add the Z Fold 7’s and Z Flip 7’s recent successes on top of that, and you’ve got an excellent year.

There’s one fly in the ointment though: The Galaxy S25 Edge’s launch was not particularly successful, with sales numbers disappointing. That is possibly a case of Samsung cannibalizing its own market a little, as you have to imagine that demand for the mainline Galaxy S25 range would mean fewer customers left for the Edge. Samsung likely hopes including the Edge in the main Galaxy S26 lineup will help bolster its sales the next time around.

But regardless of the Edge’s woes, 2025 is shaping up to be a strong year for Samsung.