T-Mobile has been on a hot streak as of late, and it looks like it will continue the trend in 2025, with the carrier adding a record number of new subscribers in its latest quarterly report. With that said, the brand hasn’t been without its issues, gaining a ton of attention for its recent price hikes and also shelling out quite a bit for its massive data breach.
In addition to the above, it looks like complaints have been filed with the BBB National Programs’ National Advertising Review Board (NARB) that state that some of T-Mobile’s latest advertisements aren’t all that accurate. The initial complaint was filed by Verizon, and specifically called out wording that stated consumers could save 20% when compared to its competitors.
T-Mobile is on such a roll that things like this don’t even matter
The problem with the wording is that it isn’t a straight 20% savings off the service itself, but T-Mobile is also including all its bundle packaging for streaming service perks, counting that as part of its service savings as well. As you can imagine, that can be a bit confusing, especially when its competition offers similar bundles but isn’t using the strategy like T-Mobile to advertise its savings.
While T-Mobile did add “plus streaming” to its claims, indicating that the savings came by including streaming services, this wasn’t really enough for NARB, and requested T-Mobile to make more changes. It wanted T-Mobile to bring more clarity to its claims, which will now happen because the carrier is willing to comply with requests and discontinue these statements.
Of course, that doesn’t really change the fact that many people have already seen this wording being used through T-Mobile’s promotional materials and have potentially already signed up or switched. While other carriers are struggling, T-Mobile is continuing to gain customers each quarter, while others like Verizon are losing customers.
This is something that you thought you’d never see if it was a decade ago. Back then, AT&T and Verizon were the dominant forces in the industry, while T-Mobile was doing its best to just stay alive. Now that the tables have turned, T-Mobile has made strategic moves to keep its reign going, investing in fiber internet, 5G home internet, prepaid wireless carriers, and more.
Naturally, things could always change, but for now, T-Mobile is still in a fantastic position. It still offers some of the best deals on mobile service, while also expanding its offerings to provide even more bang for your buck.
