Samsung’s next high-end phone might be setting a new bar for smartphone displays, but only if you’re eyeing the Galaxy S26 Ultra. According to a new report from ET News, Samsung will equip the Galaxy S26 Ultra with its next-generation M14 OLED panel and CoE (Color-filter-on-encapsulation) tech, a combo expected to deliver a brighter display, better power efficiency, and a longer-lasting panel.

The M14 material reportedly offers higher brightness while using less power than the current M13 OLED panels, which could translate into better outdoor visibility and improved battery life (via SammyGuru). It’s also said to extend panel longevity by incorporating a Deuterium host across all three primary colors (red, green, and blue). The previous M13 generation only used Deuterium in the green and blue colors.

The CoE process, meanwhile, ditches the traditional polarizer by building the color filter right into the encapsulation layer. That shift slims down the screen, sharpens colors, and reduces glare, giving the display a crisper look overall.

The Ultra’s display upgrades don’t stop there. Samsung appears to be working on a privacy-focused feature, referred to as Flex Magic Pixel or “privacy display mode” — designed to make on-screen content unreadable from side angles. Using AI and specialized OLED pixel control, the feature would prevent prying eyes from catching your messages or sensitive information when you’re in public.

Exclusive perks

Ultra gets the upgrades, but Pro and Edge could miss out

A person holding the Galaxy S25 Ultra showing the home screen

Early indications point to this feature being exclusive to the Ultra model, leaving other Galaxy S26 models without the extra privacy shield. That exclusivity theme continues elsewhere. Both the Galaxy S26 Pro and S26 Edge are rumored to stick with the older M13 OLED tech, skipping the M14 and CoE benefits entirely.

The Pro is said to feature a 6.27-inch screen, while the Edge could come in at 6.66 inches. The Ultra, by comparison, is expected to sport a generous 6.89-inch display, making the differences between the models even more obvious.

Put together, these upgrades could make the Galaxy S26 Ultra one of Samsung’s biggest display leaps in years. But if you’re eyeing the Pro or Edge, the changes might come off as small tweaks rather than a real game-changer.