Samsung’s first XR headset, codenamed Project Moohan, is shaping up to be a cutting-edge experiment. It clearly aims to succeed where other premium, immersive VR competitors have failed — namely, in widespread adoption and units sold. With integrated Android XR functionality, it does have the potential. But it’s also looking like another seriously expensive piece of digital headwear, according to recent industry leaks from Korean outlet Newsworks.
High-end tech, high-cost development
Plus questionable consumer demand
According to the leak, the device will land somewhere between $1,800 to $2,900. That puts it below Apple’s $3,500 Vision Pro, but not by much, and certainly well above what most consumers are willing to spend on something they won’t use every day. The same sources reiterated the expected Oct. 13 launch date.
On paper, Project Moohan has a lot going for it. Built in partnership with Google and Qualcomm, it’s powered by Snapdragon’s XR2+ Gen 2 chip, the same silicon designed to push serious mixed-reality workloads. Samsung is reportedly ensuring full access to Android apps, giving it an instant software library that Apple and Meta can’t (and probably won’t ever) match. Early hands-on reports point to a lighter, more comfortable design than the Vision Pro, and creators like Marques Brownlee have praised how seamlessly Android apps and Google’s Gemini AI slot into the experience.
But the obvious problems come in its price and purpose. The Apple VisionPro has struggled with low sales. Project Moohan enters the same uncomfortable space: a premium headset that most buyers know will sit on a shelf after the novelty wears off.
We’ve seen this movie before. Meta tried its luck with the Quest Pro at $1,500, only to quietly discontinue the headset when sales didn’t take off. Meanwhile, the company’s mainstream Quest 3 sells for about $500 and continues to be the headset people actually buy.
Samsung seems to have planned for low initial demand. Newsworks said shipments of Project Moohan are capped at around 100,000 units worldwide, a drop in the bucket compared to the 40 million Galaxy S25 units the company expects to move next year.
