Samsung’s Now Brief was introduced with One UI 7 on the Galaxy S25 Ultra. The goal was to provide personalized content that would be updated during the day, ideally changing to your schedule or weather conditions. Unfortunately, the reality has been different, with Now Brief limited to weather forecasts and seemingly random news stories. That’s not Samsung’s goal, and the company has been actively working to improve the capabilities of Now Brief since its launch.
Some of those improvements are starting to take shape, with various APK teardowns (via Android Authority) revealing what Samsung has in store for Now Brief. According to reports, Samsung Messages contains code that links package delivery updates with Now Brief, providing information on when an item is expected to arrive. This dovetails off previous reports that Now Brief will soon include smart home alerts and parking spot reminders.
Now Brief has been limited so far
I’ve been frustrated with Now Brief since the beginning, as the feature only feeds me weather reports and news stories that are unrelated to my interests. Once Samsung’s Now Bar gained functionality, like turn-by-turn navigation with Google Maps, I started to have hope that the company would turn Now Brief around.
This set of potential new features would bring Now Brief closer to Samsung’s original vision. I’d love a centralized location for personalized data, pulling in information from my calendar, weather, and email. Package tracking is beneficial, as I can get alerts on what to look out for that day, especially if something needs a signature. If Now Brief remembers my parking spot passively, that’s another excellent function.
I do believe there’s a future for Now Brief as Galaxy AI improves. Nothing feels generative about Now Brief in its current form, as it operates like a widget. However, if Samsung could gather several data points from different areas of my phone, I’d begin to see the light. I’m not against the promise of AI, I’ve just been against its current implementation. It’s encouraging to see Samsung make an effort with Now Brief, instead of quietly sunsetting the feature — that’s more than I can say for Google when something doesn’t go well on the first try.
