Samsung’s new PC browser is a decade too late to be a Chrome killer

Samsung made a bit of noise with the launch of its Internet browser for Windows, pitching it as this big step toward a seamless cross-device experience.

But here’s the truth in plain terms. If we’re being honest, the opportunity for another browser to arise on desktops disappeared long ago.

Chrome and Edge control the market, and it takes something completely new to convince anyone to leave what they already use.

Why the desktop browser market is nearly impossible to break

Desktop browsers have been cemented in place for years, and any newcomer is facing a wall that’s almost impossible to climb, no matter how good the technology is.

Look at the numbers from October 2025. Chrome sits at a massive 78.23% of global desktop share. That means nearly eight out of ten people are already inside Google’s world.

That dominance becomes even clearer when you look at everyone else. Microsoft Edge comes preloaded on Windows and still only hits 8.65%.

Safari, which rides the entire Apple ecosystem, sits at 4.61%. That setup leaves Samsung fighting for tiny percentages, trying to claim whatever scraps are left behind by the giant.

What gives Chrome its long-term staying power

Chrome didn’t stay on top only because it’s technically strong. It holds its spot because everything around it works together in a way that makes switching feel painful for most people.

Google’s ecosystem keeps people tied to Chrome

Chrome is basically the front door to everything Google offers. Syncing is effortless because all you need is a Google account, and it works the same on Windows, macOS, Android, and iOS.

When you’re dealing with essential tools like Gmail, Docs, and Drive, that consistency matters.

Anyone who relies on Google Workspace ends up tied to Chrome because switching breaks the smooth rhythm of their daily workflow.

Google keeps its advantage by being universal. Samsung, meanwhile, leans on a model that only works well inside its own ecosystem.

Chrome’s add-on advantage and why it matters

Extensions are a major reason Chrome keeps such a strong grip on users. Its library is enormous and has been growing for years.

People rely on these tools for everything from development work to productivity, and many are essential.

Developers know this and release their tools to the Chrome Web Store before anything else. That pulls more users into Chrome, which encourages more developers to follow.

A new browser can show up with modern tech and the same rendering engine, but it still has no way to build this kind of ecosystem overnight.

What Samsung Internet brings to PCs and where it falls short

Samsung Internet arrives on desktop with features that lean into what Samsung already does well, mainly its hardware ecosystem and its growing AI tools.

These are genuine advantages, though they also create limits that are hard to work around.

Samsung Internet works best only for Samsung Galaxy users

The main selling point of Samsung Internet on PC is how smoothly it syncs your browsing info.

Samsung Cloud and Samsung Pass keep your bookmarks, history, and passwords aligned across devices, and the “Continue on other device” feature lets you pick up the same web page when you move from your Galaxy phone to your computer.

The catch is that all of this only works at full strength if you sign in with the same Samsung account and own a compatible Galaxy phone or tablet.

Samsung’s AI integration helps, but only to a point

Samsung’s biggest standout feature is the addition of Galaxy AI, especially the Browsing Assist tool. It can instantly summarize or translate a web page, which makes digging through information a lot quicker.

One of the major selling points is Samsung’s focus on privacy. You can turn on the local data processing for features like Browsing Assist, which lets you use the AI tools without sending your browsing data to Samsung’s servers.

Samsung’s privacy focus comes with a real trade-off. When AI tools run offline, the processing usually feels slower or less polished. Gemini holds up well in both offline and cloud modes, so it stays fast either way.

The features that make Samsung Internet worth trying

The one place where Samsung Internet stands out is privacy. It comes with Smart Anti-Tracking, a built-in ad blocker, and a Privacy Dashboard that shows you exactly what the browser stopped each day.

For people who are tired of constant tracking across the web, that level of protection is a strong reason to switch.

But only a small group of desktop users are willing to deal with the hassle of swapping browsers and stepping away from the Google ecosystem solely for stronger default privacy.

And if they do make the jump, there are better privacy-focused options.

Samsung Internet earns credit for putting data control first, but that alone won’t create a major shift or threaten Chrome’s massive lead.

Most people stick with what is easy and familiar rather than tightening their privacy settings.

A strong secondary browser, not a new default

Samsung Internet for PC is a solid addition for anyone already using a Galaxy device. Its privacy tools and Galaxy AI features are genuinely impressive.

The challenge is that the browser leans too heavily on Samsung hardware, has limited extension support, and is stepping into a desktop space that Chrome secured years ago.

Even as a Galaxy user, if your work depends on Google Workspace, Chrome still makes more sense for daily use. Samsung Internet stays in the role of a convenient extra instead of a main browser.