Samsung has been working on a home companion AI robot for a while now. First unveiled at CES 2020, the device has been in the works alongside Google, with the robot’s aim to fulfill tasks, provide home assistance, and interact in a personalized manner.

Named Ballie [ball-e], the device was reported to be powered by Gemini. It was also reported to be released sometime in the summer of 2025. None of that actually happened, and it looks like it might not in the future too.

samsung Ballie

Back in December, Samsung announced that Ballie was delayed yet again. “We are continuing to refine and perfect the technology to deliver an even more impactful customer experience,” said the company at the time. Up until then, Ballie was still in the works.

Now, it looks like Samsung has officially pulled the plug on the AI-powered robot’s consumer launch. Ballie’s official landing page is now down, as first pointed out by SamMobile. Instead, it now redirects users to Samsung’s projector lineup. The redirect makes some sense, considering that Balllie was supposed to feature a built-in projector. However, it might also signal the death of the project as a consumer-facing product.

Silent exit confirmed by Internet Archive

An image highlighting the Ballie sign up page from Wayback Machine.
Credit: Wayback Machine

According to the Wayback Machine, the landing page was live up until January 7, 2026, with its subsequent capture on January 29 indicating the Samsung projector redirect. The page offered a form that signed you up to receive the latest Ballie-related updates, as seen in the screenshot above.

With the landing page now gone, it could be that Samsung is moving past the early ‘sign up for more information’ phase. Though in that case, the page should have still been live, with the sign-up form taken offline. This comes soon after a Bloomberg report that essentially confirmed Ballie’s transition from a consumer device to an “active innovation platform” that could be used to “test new smart home concepts and context-driven experiences behind the curtain.”

It is unclear if Samsung will revive the robot as a consumer-facing project any time in the near future. We’ve reached out to Samsung for confirmation.