Between inflation, tariff drama, and general price creep, 2025 has seen a lot of volatility with smartphone MSRPs. Thankfully, it appears that Google’s Pixel 10 lineup will escape this fate — except for one model that cracks a new all-time high for the company.
Android Headlines has obtained a list of prices for Google’s entire Pixel 10 lineup, from the base model to the 10 Pro Fold. These prices cover all different storage variants as well, and they give us a look at MSRPs in both the US and Canada.
TL;DR: All Pixel 10 variants are expected to maintain last year’s pricing, but a new 1TB Pixel 10 Pro Fold model carries a higher cost than any Google phone before it.
Pixel 10 pricing
For the base model Pixel 10, it appears that absolutely nothing is changing with pricing. In both the US and Canada, the 128GB and 256GB storage variants are said to retail for the exact same price as their Pixel 9 counterparts.
|
Pixel 10 |
US MSRP |
Canada MSRP |
|---|---|---|
|
128GB |
$799 |
$1,099 |
|
256GB |
$899 |
$1,229 |
Pixel 10 Pro pricing
With the smaller Pixel 10 Pro, we’re now expecting more of the same — at least in the US. Pricing and storage availability stateside remains identical to the Pixel 9 Pro, but there’s one caveat in Canada: Where the 9 Pro was offered in a 1TB variant in the US, the Canadian Google Store has no such model up for sale. Hopefully, this means the largest storage variant will see wider availability this time around.
|
Pixel 10 Pro |
US MSRP |
Canada MSRP |
|---|---|---|
|
128GB |
$999 |
$1,349 |
|
256GB |
$1,099 |
$1,479 |
|
512GB |
$1,219 |
$1,649 |
|
1TB |
$1,449 |
$1,949 |
Pixel 10 Pro XL pricing
If this pricing leak holds true, the Pixel 10 Pro XL will go in the opposite direction to its smaller Pro sibling: Where the 10 Pro picked up a storage variant (at least in Canada), the 10 Pro XL could drop one.
Pricing for all the listed variants below remains exactly the same as the 9 Pro XL in both countries, but conspicuously absent is a 128GB option. We’re not sure if this is an omission in the leak, or if Google has decided that 128GB is simply not enough storage to bother with in its top non-folding model.
|
Pixel 10 Pro XL |
US MSRP |
Canada MSRP |
|---|---|---|
|
256GB |
$1,199 |
$1,629 |
|
512GB |
$1,319 |
$1,799 |
|
1TB |
$1,549 |
$2,099 |
Pixel 10 Pro Fold pricing
Finally, there’s the $2,000 elephant in the room. It looks like the Pixel 10 Pro Fold will finally get a 1TB storage option to match its non-folding Pro brethren — but in doing so, it will cross a pricing threshold that no other Google phone has topped before it.
However, the 256GB and 512GB variants are priced exactly the same as their Pixel 9 Pro Fold counterparts, in both the US and Canada. So this isn’t a price increase in the truest sense, just a new, costlier model being introduced.
|
Pixel 10 Pro Fold |
US MSRP |
Canada MSRP |
|---|---|---|
|
256GB |
$1,799 |
$2,399 |
|
512GB |
$1,919 |
$2,569 |
|
1TB |
$2,149 |
$2,869 |
We’re only three weeks away from the official unveiling, so we won’t have to wait long to see if these prices are indeed the real deal. These phones and a new slate of Pixel Watches are all set to debut at the August 20th Made By Google event, which will be live-streamed on YouTube starting at 1:00 p.m. ET.
