Instagram is a free social networking site and one of the most prominent players of all social media platforms is owned by Meta. It allows users to upload photos, and short videos and edit them using filters. It also helps us to organize them with hashtags and location-based tags so that these posts are easily searchable by other users within the app.
It also has the option to follow by which you can follow anyone who seems familiar to you or if you want to stay updated with them. Then all the photos and videos the user shares will be visible to the followers. Instagram users can like, comment and share other users’ posts and privately send messages to their friends via the Instagram Direct feature.
This site is not only for individuals but for businesses too. This app offers companies to start a business free account to promote their brand and products. This also helps businesses to reach a large scale of audience and you can sponsor content or you can promote your brand, without any compensation to you. There were some new features were added recently and one of the prominent features is the collaboration of posts. We are collaborating with other creators in new ways due to Instagram Collab. Many tagged Story posts, captions, Feed posts, and Reels would go unnoticed by followers before the feature’s launch.
How can I use this new collab feature? What is it, exactly? Don’t worry; in this blog, we’ll go over all you need to know about this new Instagram feature.
What is an Instagram Collaboration Post?
Instagram introduced Instagram Collabs in 2021, allowing users to co-author content with other profiles. A single, jointly made Feed Post or Reel that simultaneously appears on two profiles is known as an Instagram Collab Post. A single individual uploads the post and asks a second person to contribute. When they agree, both accounts share the post and all of its comments, likes, and shares.
Remember that each post can only have one other collaborator in addition to you. Moreover, this new feature has not yet included Lives and Stories. Many popular Instagram content creators use this feature to collaborate with brands and other content creators not only creators but different brands announce their collaboration with one another to reach a larger set of audience.
A lot of public figures use this collaboration feature as a way to promote their product it helps in expanding and building their community, increasing distribution and knowledge, and ultimately creating a better end product. It is the best way of gaining a fresh and new audience.
What are the Benefits of Using Collaboration Posts?
This collaboration feature basically allows you to generate a partnership or relationship with another brand or creator so that you can get your content out to both audiences and consumers. Let us go through some of the benefits of collaboration posts:
1. Connect with New Audiences
While using Instagram collaboration posts, you’re essentially getting two sets of audiences; yours and your collaborator’s. This means you are easily reaching a new audience and introducing them to your brand. This can massively boost your audience and escalate your visibility to a newer audience.
The best part is that you will not get any paid advertisements as you are collaborating on original content with other creators. If people are interested, you will end up gaining more followers and more consumers for your product.
2. Enhance your Engagement
When your post is disclosed to new sets of audiences, you are more likely to face more likes, comments, shares, saves, and collect engagement from both your communities. If you and your collaborator share a similar audience, the odds are likely that the higher portion of your audience will be from outside your regular crowd.
For acquiring larger public to your content you can do many things such as creating valuable content, using hashtags and location tags, embracing video content, and mastering aesthetics, etc. when Instagram recognizes higher engagement, it is more likely to reward you with gifts or even money and by making your post or videos visible to more users.
3. Increasing Brand Visibility
You can increase profit collaboration on the shoppable posts. And you can increase sales by introducing new products or services to your post, expanding to new domestic markets, investing more in marketing services, keep changing your prices, being aware of the competition, improving community relations, etc.
This way people will engage more with your product and by seeing comments and personal reviews shared by other customers they will be more clear regarding their choice of buying your product or not. This significantly improves the profit and sales of your product. You can also increase your brand’s visibility and sales by running various
As we have talked about Instagram collaboration posts, The benefits of collaboration posts now what we are left with is how to collaborate on Instagram posts. These collabs are pretty easy to use and can be a powerful asset to your brand.
How to Collaborate on Instagram Posts?
Creating Instagram collaboration posts is a lot like creating other posts or reels. Follow the quick step to step guide to use the collaboration feature:
Step 1: Create a new feed post or reel
Firstly you have to select the photo or video you want to display from your camera or gallery roll. You can also add a green screen with a different background to record a reel. Once you are done choosing a video tap next and edit your reel.
You can edit your reel by adjusting the timing of the clips then you can use the scissor icon to trim a clip, or clicking on the trash icon will help to delete the clip. You can also use several filters that will change the photo’s color and shading.
Step 2: Tap “Tag People”
After uploading your reel or feed post, click next to access the sharing option and tap ‘Tag Prople’.
Step 3: Click on “Invite Collaborator”
Once you click on tag people then you will be shifted to the next page where you’ll find an option “Invite Collaboration”. After tapping on invite collaboration, search and choose the user you would like to tag and collaborate with and select their username. But keep in mind that collaborators have to accept your collab request in order to show up as their post. The post will not be visible until they accept your request.
Step 4: Tap on the “Share” button
Once you’ve chosen your collaborator, tap on “Done”. Then you can add more details to make your feed post or reel more appealing such as writing a caption, adding location, music, filters, stickers, etc. Then tap on the “Share” button, and share your post, as usual, to create your first Instagram collaboration post.
So now you can create as many collaboration posts and reels as you want. For acquiring more knowledge and features regarding Instagram or any social networking site follow Geeks for Geeks such amazing content.
FAQs
1. Do we need a public account to do a collaboration post?
Yes, a collaboration post must be initiated from a public account because then only you can connect with a larger audience. If you have a private account the collaboration post will not work as you have a specific audience to deal with. Once you share a collaboration post through a public account then your post is ready to be shown in the collaborator’s profile grid. As soon as the collaborator accepts the request for the content to show in their profile. Then the post will soon be visible to you and your collaborator’s profile.
2. Can you have multiple collaborators on an Instagram post? How you can add them?
You can add multiple accounts as a collaborator on a single post but the count must not exceed more than 20. However, you have to send them a request for the collab post, and only if the request is approved by the collaborator then only you can share the particular post.
Once the request is approved you can tap on “Edit Collaborator” and search for another user in case of adding collaborators. Then tap done after that tap the share button to publish your post. After this, your newly added collaborator will receive a request to approve or decline your collaboration post and this process will keep on appearing until you are done with adding collaborators to your post.
3. Do collaborators get paid or gifted on Instagram?
It all depends on your mutual deal, they get paid and gifted brand collaborations on Instagram. Many influencers do get paid for brand promotions depending on brand to brand they collaborate with. The prices basically vary per post and followers they possess. If the influencer has under 50,000 followers he will get somewhat around $100 – $250 per post and more than $1000 per post for 10,0000 followers or more.
4. What is the main purpose of influencer collaboration?
The main purpose of influencer collaboration aims to extend the reach of your brand on social media. It is also known as a “Brand Partnership”. It also requires communication, nurture to grow, and collaboration. They basically promote the product to a further audience, who in turn buy the product from the brand.
