We all want to create the best e-commerce website and have the best domain name. However, creating the best domain name and finding servers for business is difficult. This is a critical process and is just as important as choosing your company name and managing your future website.
It’s just that your domain name is your “brand”, so you need to make sure you choose the right domain.
Branding and Domain Name Strategy
What is a good domain name?
Choosing a domain is a relatively subjective decision, but following the basic tips will make it easier for you to find you. There are some useful tools for your e-commerce.
Choose a short domain name: Nobody wants to type in a long server name. Make a domain name easy to spell: There is nothing worse than trying to help someone spell that domain name correctly.
You also need to choose a catchy site name: try to put your brain to work looking for a catchy domain name that will stick with users.
4 Rules for Finding the Best Domain Name
1.Use a Business or a Brand Name
The positives:
• You can project a wider presence by having a brand, which is great if you already have a brand or company name.
• It helps users find you if they are looking for your brand.
The negatives:
• It won’t work well in favor of organic search because you don’t have the keyword in your business name.
• If you’re using your portfolio to find work or recruit freelancers, it may be common for someone hiring people to look at the brand name rather than the name of the personal website.
2.Use Your Name
On the positive side, unique names are often available. It’s awesome for job searches, freelance gigs, and resumes.
On the negative side, common names are taken, especially in the dot-com sphere. Some people have names that are difficult to spell.
3. Use Localized Keywords
The positive side:
This will help in organic search, especially for local clients. There are so many people who will be looking for “the best logo design in Miami Florida” which can help a lot in solving this problem.
4. Use new domain extensions
Positive aspects:
• It combines your brand or your name with a keyword. So it’s somewhat the best of both worlds.
• Many common terms and brands are widely available because they are very new. Dot design appeared on the market just a few years ago. Therefore, there is a good chance that your name is available.
Some of the negative points:
• People are expecting dot-coms and this may require some explanation, but you can use this as a chance to make yourself well-known.
• Unluckily, some new extensions can renew the domain name.
In many cases, these domain names will be reserved. They will be unavailable, but also available for auction. If you try to discover that this domain is recently taken but still unused, there is a good opportunity to sell your site name well. Check if new development are available
Your dotcom has been busy, but others like dot design or dot agency may still be available. Let’s be honest, the dot business and the dot no are still lame, and you have to ask yourself: are you really a dot organization?
Try adding action verbs before your brand name.
We often see this with the word “Try”, for example, just “Try new…”, “Feel the future”. Adding something action-based right at the start can help bring that visitor to the site.
Do not do that
• Dash, hyphens and numbers. Any special characters you use are usually dangerous. This will drive you into a wall. Be sure to avoid dashes.
• Intentionally misspelled words: I know it sounds like a person accusing another of the same thing they are guilty of. However, when you intentionally misspelled words, you are actually creating a disaster when you think about letting your customers know your domain names.
• Long Domains: The domain name must be short.
• Random spelling errors: If your brand name has more than one word, be careful how it’s spelled when the words are together.
Testing Your Domain Ideas
1. Create an email address that belongs to your new domain and write it a few times. It will indicate if the domain is too hard to pronounce or too long. If you’ve ever been in a doctor’s office filling out paperwork and realized your email is about 25 characters long. So write a few times to see if it’s long.
2. Say/verbalize your domain to 10-15 people and then watch them type it. It will prove to you if it is easy to write, easy to remember, easy to type.
Registering your domain name
If your future domain name passes all of these tests, you don’t need ecommerce domain name suggestions. It’s time to register your domain. Let’s start.
Briefly
Your domain name is your digital mailing address. It can make a big difference in how customers perceive your brand. Choosing the perfect domain name is like choosing the best name for your kids.
Whatever works best for your online business and resonates the most with users is bound to be different. But by following the rules above, you can be sure that you will get one of the best domain names for e-Commerce that will last for a long time.
Your domain name will oftentimes be the first point of contact someone has with your business and brand.
By making your domain name meaningful and leveraging the 1000s of new top-level domain extensions that exist, you can create a relevant, contextual domain name that drives more visitors and business to your site.
