Summary
- Google’s rumored Pinterest-style feature was a no-show at this year’s I/O, but we now have a sneak peek at a new “Images” tab hinting at Google’s own visual discovery space.
- The feature serves up tailored inspo, and lets you save and organize your favorites into themed collections.
- It’s still rough around the edges right now, and the feed is a bit random and not fully personalized.
Google I/O is usually the big stage where the search giant shows off everything it has been cooking up all year. But this time around, the event wrapped without any sign of that rumored Pinterest-style platform people were buzzing about, thanks to an earlier scoop from The Information. That said, we’re finally getting our first look at what might be the start of it all: a fresh “Images” tab that looks like Google’s quietly laying the groundwork for its own spin on visual discovery.
Earlier leaks suggested that this new feature would dish out search results packed with inspo—mostly fashion, interiors, and other eye-candy—tailored to whatever you’re looking for. You’d also be able to save and organize your favorite finds into themed collections. Now, thanks to an APK dive by Android Authority, we’ve got a much clearer picture of how it all works behind the scenes.
Although it’s easy to call Google’s new feature a Pinterest clone at first glance, it might actually have more in common with something like mymind. It is like a private, well-organized stash for all the cool stuff you find online. With just one click, you can save anything that catches your eye—articles, images, ideas—and it all gets tucked away neatly.
Your personal inspo dump
Anyway, the new “Images” tab inside the Google app is shaping up to be a scrollable visual feed that updates on the fly. When you first hop in, you’ll be asked to pick at least three topics to help customize what you’ll see. From there, it pulls in images straight from Google Search to build out your personal inspo board.
But it’s not just for browsing. Long-pressing on any image lets you share it, save it to a themed collection, run a Google Lens search for more context, or boot it from your feed if it’s not your vibe.
That said, the feature’s still under construction. Right now, instead of tightly curated visuals based on your picks, it’s a bit all over the place with random image dumps, Android Authority notes.
Google’s move into a Pinterest-like space looks like a smart play to lock down more ad dollars, especially from shopping-related searches. These kinds of queries have always been tricky to monetize through regular search ads, and Google knows if it doesn’t evolve, it risks losing out.
