With Halloween out of the way and November now setting the stage for the holiday season, it’s finally time to start planning out the annual gift hunt.

Don’t be like me and procrastinate. Gifting season often feels distant at the beginning of November, but it creeps up faster than most expect. Android Police will have relevant gift guides and deals live when the time is right, but if you’d like to start hunting for that elusive gift that everyone seems to be after, Google’s data-backed gift guide might just be all that you need.

The tech giant has just released its annual ‘Holiday 100,’ its annual list of 100 gift ideas based on the year’s top Google Search trends.

Google explains that there’s no bias in Holiday 100. It’s based on what users are looking for with no influence from the Mountain View, California-based tech giant.

There are more than 1 billion shopping-related searches on Google each day, giving us insight into which products are most likely to top everyone’s wish list, from retailers and brands across the web.

Here are some of the most searched-for gifts in the US

A graphic highlighting Google's Holiday 100 list.
Credit: Google

  • Searches for “movie projector” spiked 945% this year, and “home projectors” jumped 60%.
  • Searches for “backpack charm” hit an all-time high in the U.S.
  • Searches for “kids scooters” are up 50% this year.
  • “Drop waist dress” reached an all-time high in the U.S. this year.
  • Searches for “crescent bags” shot for the moon and became a breakout search.
  • Searches for “stackable ring sets” doubled in the U.S. this year.
  • “Packing cube” searches achieved an all-time high.
  • Since 2011, searches of “styling wand” have spiked every holiday season.
  • Searches for “red light therapy” reached an all-time high this year.
  • “Weighted vest” was searched more than ever before in the U.S. this year.
  • Interest in “stretching straps” reached new highs in 2025, achieving breakout search status.

So if you’re interested in one of the above-mentioned product categories, and you find them to be sold out at online retailers over the coming weeks, you should now know exactly why.