Shopping for clothes online has several pros and just one major drawback, and that drawback is often enough to make or break the entire experience.
When shopping online, you don’t have the convenience of hopping into a fitting room to truly see how a specific item of clothing will look on you, but you normaly go with your gut and press buy. The package finally arrives and womp womp womp, cue the return process.
Google has a seamless tool to help you minimize the occurrence of such frustrating scenarios, and the tool is only getting better.
The tool we’re talking about is virtual try-on, which made its debut all the way back in June 2023. Originally only capable of highlighting what a specific article of clothing will look like on different body types, virtual try-on is now getting a solid update that lets you put yourself into the mix.
First unveiled as a Search Labs experiment earlier this year at I/O, personal virtual try-ons are now expanding to everyone in the US. This should allow all online shoppers to see what apparel items listed across Search, Google Shopping, and even product results on Google Images would look like on them.
To get started, find a product listing of your choice and tap the “try it on” icon overlaid on top of the listing image, as seen in the GIF above. This is where you upload a full-length photo of yourself to see what specific shirts, pants, skirts, and dresses look like on you.
Track prices natively on Google
Via the same product listing, users in the US should now also ditch alternatives like CamelCamelCamel and PriceTracker. Google is baking a price tracker right within search, which means all products within its Shopping Graph (essentially products from all across the web) can now be tracked natively.
No more constantly checking to see if that bag you’re eyeing is finally at the right price for you or forgetting to come back to a product you loved!
The tool will appear as a ‘track price’ pill on product listings, and tapping it will allow you to specify the price you’re looking to buy that specific product at, paired with your preferred size and color (if applicable). If and when the product meets your specific criteria, you’ll receive a notification to snag the deal before it’s gone.
Personal virtual try-on and price tracking are rolling out now in the US. Expect widespread availability expected within the coming days.
