Google’s first folding phone, released in 2023, had an easy-to-understand name: Google Pixel Fold. Last year, for its second-gen model, the company complicated things a bit, releasing the phone under the name Google Pixel 9 Pro Fold. Now, judging by a new teaser, Google may be changing things up yet again.
In the title of a teaser posted today to YouTube (and brought to our attention by Android Authority), Google drops a previously unseen name for its upcoming folding flagship: the Pixel Pro Fold 10. It’s possible that that was just a typo — the only difference is the number has been moved to the end of the name. But it could also acknowledge a subtle shift in branding.
The video itself is a pretty standard teaser, featuring narration over slick imagery of the phone folding and unfolding. A voice notes that people don’t line up for new phone releases like they used to, planting the seed that, unlike other new phones, the upcoming foldable from Google will be one worth going out of your way for.
To overanalyze this a little, “Pixel Pro Fold 10” does look cleaner than “Pixel 10 Pro Fold” to me. But moving the number to the very end of the name also sort of implies that this is the 10th Pixel Pro Fold phone, rather than a foldable version of the Pixel 10 Pro.
The video doesn’t actually mention the phone by name, and features text that reads “Google Pixel Fold” — which, again, was the name Google’s very first foldable was sold under. This branding might be getting a little difficult for average customers to parse.
We’ll know soon enough
Google’s upcoming foldable has leaked pretty extensively, but this is the first time we’ve seen it referred to as the Pixel Pro Fold 10. The video’s been up on the Made by Google YouTube channel for more than two hours now and the title remains unchanged, so it really may be official.
We won’t have to wait much longer to know for sure. Google’s set to reveal its next-generation hardware at a Made by Google event in less than a week, on August 20.
