Google’s big Made by Google event is scheduled for August 20, 2025, where it will take the wraps off the entire Pixel 10 family, Pixel Watch 4, and the Pixel Buds 2a. Initial reports suggested Google would start taking pre-orders immediately after the event, with retail availability beginning on August 28.

Turns out that won’t be the case, and you’ll have to wait until October to get your hands on some of the company’s newest Pixel devices.

Google will only start selling the regular Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL from August 28, 2025. Other devices, including the Pixel 10 Pro Fold, Pixel Buds 2a, and the Pixel Watch 4, won’t reach retail shelves until October 9, over a month after their official unveiling. WinFuture‘s “informed sources” suggest Google has run into supply chain problems, forcing it to delay the availability of some of its upcoming Pixel devices.

While the exact reason for the delay is not clear, it could be linked to the ongoing US-China and India tariff wars. Google manufactures Pixel phones in Vietnam, but earlier this year, it held talks with suppliers in India to explore shifting production to the country.

Trump’s strong stance on tariffs has jeopardized the supply chain of several companies, including Samsung and Apple. And Google might just be the latest casualty. Or it could be a component issue — but if that were the case, it should have affected only one device from Google’s 2025 Pixel lineup, not several.

Launch delay could cost Google valuable sales

Google launched the Pixel Watch 3 on September 10, almost a month after its official unveiling on August 13, 2024. Instead of narrowing the gap between announcement and launch, Google may be forced to widen it even further this year.

Such a long delay will hurt the sales of the Pixel 10 Pro Fold and the Pixel Watch 4. By the time the devices hit the market, Apple’s iPhone 17 series and new Apple Watch models would have been on sale for at least a couple of weeks. It also makes Google’s decision to hold the Pixel 10 event in mid-August feel premature, as most of its new hardware won’t be available until after Apple’s next big launch.