Gemini lands on Google TV, starting with TCL’s new high-end TV lineup

Gemini, Google’s next-gen AI assistant, is finally making its way to the biggest screen in your house, beginning with TCL’s flagship QM9K series. Announced today, Gemini for Google TV is designed to go far beyond the relatively limited voice commands we’ve had with Google Assistant for years. The advanced integration stands to deliver a more conversational, more helpful experience for finding entertainment, controlling smart home devices, and even getting homework help, all without picking up your phone.

A smart upgrade long in the making

Bidding the outdated Google Assistant a fond farewell

If you caught Google’s CES mention or I/O 2025 event teaser, this rollout shouldn’t come as a surprise. TCL is officially the first launch partner to ship Gemini baked directly into its hardware, calling its new QM9K TVs “the industry’s first” to feature Google’s AI onboard. The QM9K lineup isn’t just about brains, though — TCL’s flagship brings 144Hz 4K QD-Mini LED panels with up to 30% higher brightness and 60% more local dimming zones compared to last year, plus Dolby Vision IQ, HDR10+, and audio tuned by Bang & Olufsen.

But the star of the show is Gemini, and what it can do on a TV. Compared to the generally rigid voice commands of traditional voice assistants, you can now talk to your TV like a person. Ask Gemini, “Find a comedy my kids can watch,” or “What happened in the last season of Outlander?” and it’ll serve up answers with context, even suggesting follow-up options before you hit play. Forget the name of a trending drama? Just describe it, and Gemini will find it. You can even ask for reviews before deciding what to watch.

Google is also enabling Gemini to help focus on everyday education. You can ask it to explain basic science concepts, help you maximize your efficiency in the kitchen, or teach you entirely new skills.

While streaming and learning are the focuses at launch, Gemini will keep developing its Google TV integrations. Among the rumored upcoming features are the ability to pull up personalized Google Photos albums, generate AI artwork for ambient mode, or even dim the smart lights and adjust the thermostat — all hands-free. The QM9K series also ships with a presence sensor so the TV can wake into a Nest Hub-like info panel with weather, calendar events, and camera feeds when you walk in.

Gemini launches today on TCL’s QM9K series and will expand later this year to more devices, including the Google TV Streamer, Walmart Onn 4K Pro; Hisense U7/U8/UX 2025 models; and TCL’s QM7K, QM8K, and X11K TVs. With over 300 million active Google TV and Android TV OS devices in the wild, this could mark the beginning of a big shift toward truly conversational TVs. Google’s much-loved smart TV operating system might finally make voice control worth using again.