Summary

  • Disney+ rewards program launched in the US, expanding globally soon, offering rewards, discounts, free items, and sweepstakes.
  • Hulu is also launching its own loyalty program with partner brands like Microsoft and LG starting June 2nd.
  • Rewards programs aim to retain and attract subscribers, but their effectiveness remains uncertain, as customers may be growing tired of this tactic.

Perks for subscribing to Disney+ aren’t necessarily a new thing in the US, having launched a perk program last year during its fifth anniversary, but today this program is official, and will soon be expanding internationally later this year. Simply subscribe to Disney+ to earn extra rewards, discounts, free items, not to mention the ability to enter sweepstakes, like winning a vacation. It’s a loyalty program exclusive to subscribers, ideally to hold onto existing subscribers while enticing new ones.

televisions and speakers against a wall of books

Disney+ and Hulu would like to reward your loyalty

Each will offer its own program for subscribers

new disney plus logo

Source: Disney+

Not only is Disney+ making its rewards program official with a US launch and plans to expand to international markets this year, but Hulu is also getting in on the fun with its own program, starting June 2nd (via The Verge). While the Disney+ rewards appear to be mostly for Disney content (outside of the DoorDash perk), Hulu appears to be partnering with many brands like Microsoft and LG. In order to take part in either rewards program, all you have to do is subscribe to the corresponding service.

Ultimately, rewards programs are nothing new, an old trick to try and keep customers by making them feel invested. If you’re convinced you’re inches away from winning a free cruise on Disney+, it’s unlikely you’ll be leaving the service. But here is the thing: most rewards programs have shown they don’t actually resonate with customers, and while this could easily be blamed on lackluster programs, perhaps the real truth is people are sick of this tactic. Now the ball is in Disney’s court, so we shall see if these rewards programs end up in the dustbin of history or actually engage users and build their loyalty.