Field Marketing is the marketing in which the products are shown in front of customers. It is also called direct selling or direct marketing. Field marketing is the marketing that is carried out by highly trained marketers that contribute to the brand building, customer relationship management, and lead generation efforts of the client or a company. Examples of field marketing are food and beverage, electronic appliances, mobile phones, etc.
Advantages of Field Marketing:
- It can be highly cost-effective.
- It allows you to connect directly with consumers.
- It provides you with potentially valuable insights.
Digital Marketing is the marketing in which we sell products and services online for targeting more audiences. Digital marketing is online marketing that helps in which we generate more return on investment (ROI). Examples of digital marketing are SEO, SEM, Affiliate marketing, etc.
Advantages of Digital Marketing:
- It is also highly cost-effective.
- It allows connection to more and more customers.
- It helps in increasing brand locality and driving sales.
The difference between Field Marketing and Digital Marketing are as follows:
| Field Marketing | Digital Marketing |
|---|---|
| Field marketing is direct marketing. | Digital marketing is online marketing. |
| It may be one-way or two-way communication. | Communication by using digital media such as blogs, ads, and websites. |
| Face-to-face marketing. | Marketing is done by using media such as blogs, ads, etc. |
| It helps in supporting marketing operations. | It helps in supporting marketing operations. |
| It requires specialized workers. | It requires SEO-skilled workers. |
| It helps in generating revenue and ROI. | It also helps in generating revenue. |
| It reaches limited customers. | It reaches to more and more audiences. |
| It is not as effective a form of marketing as digital marketing. | It is more effective than field marketing. |
| The standardized targeting of customers is there in field marketing. | The customized targeting of customers is also possible in digital marketing. |
| Tracking customers is quite hard in field marketing. | Tracking customers is easy in digital marketing. |
| It is less engaging. | It is more engaging. |
