Samsung’s 2024-released Z Fold 6 and Z Flip 6 didn’t perform as well as the company might have expected. Welp, who am I kidding? I’m sure Samsung itself didn’t expect the line to sell like hotcakes, primarily because the foldables only offered iterative upgrades, and carried a $100 price hike over their respective predecessors.

Increasing competition likely played a role too, prompting the South Korean tech giant to actually innovate with its new Galaxy Z Fold 7 and Z Flip 7.

A person holding the Samsung Galaxy Z Fold 7, showing the buttons

Samsung seems to have gotten its spark back with its new foldables. The Flip line finally has an edge-to-edge cover display that boasts a 120Hz refresh rate and 2,600 nits of peak brightness. The Z Fold 7, on the other hand, has made solid progress in making the inevitable crease disappear, paired with its overall slim folded frame that’s as thin as some slab phones.

Consumers care about those details, and that’s why Samsung’s last-gen foldables didn’t quite fly off the shelves. This time around, with renewed focus on upgrades, we could see the Z Fold 7 and Z Flip 7 sell extremely well, so much so that the generation might shatter previous pre-order records.

samsung-galaxy-z-flip-7-closing-1

Reports stemming from Korea’s The Fact (h/t: SammyGuru), quoting industry analysts, suggest that the new foldables could break the pre-order record (for Korea) that was previously set by the Galaxy Z Fold 5 and Z Flip 5. The 2023-released series sold exceptionally well, primarily because of the Z Flip 5 finally adopting a bigger cover display and the Z Fold 5 going with a waterdrop/gapless hinge.

Upgrades are equally monumental this time around, prompting analysts to believe that the new generation can surpass the 1.02 million pre-orders number achieved by the 2023-released foldables. Bolstering that idea is the fact that over 160,000 had already signed up for pre-order notifications 14 days prior to the Unpacked event.

Pre-order figures are expected to be positive for the western world too, especially since early impressions of the new foldables have mostly been positive. The South Korean tech giant is offering its usual free 512GB upgrade, paired with trade-in credits as high as $1,000, which, too, should help drive sales.

Are you impressed by Samsung’s new foldables? Have you already pre-ordered a device or are you waiting for in-depth reviews to go live? Let us know in the comments below!


  • Two Galaxy Z Flip 7 models shown in a render against a white background.

    Samsung Galaxy Z Flip 7

    SoC

    Deca-Core

    RAM

    12GB

    Storage

    512GB

    Battery

    4300 mAh

    Operating System

    Android

    Connectivity

    Bluetooth v5.4, USB Type-C

    The Samsung Galaxy Z Flip 7 is a compact, pocket-sized AI phone featuring the largest-ever 4.1-inch, edge-to-edge FlexWindow and the slimmest design in the series yet. It packs a flagship-level 50MP camera and the largest battery ever in a Galaxy Z Flip, delivering powerful performance and enhanced AI functionality directly from the cover screen.



    $900 at Samsung


  • Render of the Galaxy Z Fold 7 in blue against a white background.

    Samsung Galaxy Z Fold 7

    RAM

    12GB

    Storage

    256GB

    Battery

    4,400mAh

    Operating System

    One UI 8

    Weight

    215g

    IP Rating

    IP48

    The Samsung Galaxy Z Fold 7 is the thinnest and lightest in the series to date, integrating a powerful Snapdragon 8 Elite for Galaxy processor for enhanced AI capabilities and a 200MP pro-grade camera. Built for enhanced durability with an Armor FlexHinge and Gorilla Glass Ceramic 2, the device features a wider 6.5-inch cover screen and unfolds into an expansive 8.0-inch main display for immersive viewing and productivity.



    $2000 at Samsung