In a bid to take on the likes of Gemini, ChatGPT, Perplexity, and others, Amazon, in a highly surprising move, is ready to bring Alexa+ to the web.
First announced at the e-commerce giant’s ‘February 2025 Devices & Services live event,’ Alexa+ is Amazon’s AI-powered voice assistant. It was, up until now, limited to the company’s hardware. With what the tech giant announced at CES today, that is no longer the case.
The rollout aims to ensure that the people that rely on Alexa can find the virtual assistant on practically every device they use. “People are finding incredible value in how AI can help in every aspect of their day, and to truly serve as a personal assistant, Alexa+ needs to be available wherever they are—at home, on their phone, and now on the web. Alexa.com brings the full power of Alexa+ right to your browser,” wrote the tech giant in an announcement post.
As expected, this also means that Alexa+ can offer continuity too. No matter which device you use the AI assistant on, all previous chats, preferences, and personalization options will carry over.
Early access is open now
Credit:Â Amazon
Amazon is also updating the Alexa mobile app to offer an “agent-forward” design, which essentially means that the app is bringing the chatbot experience to the homepage, while other features take a back seat.
Once available, users will be able to utilize Alexa+ for regular chatbot needs, including general queries, summarizing content, simplifying complex topics, and more. However, the AI assistant will set itself apart by also focusing on regular smart home tasks.
Alexa+ doesn’t just provide information, it’s designed to take action. It can help you complete countless tasks: managing your to-do list, updating your family calendar, controlling your smart home, making reservations, and so much more.
The e-commerce giant also shared some task examples where the AI assistant will shine. These include:
- Meal planning, complete with Amazon Fresh or Whole Foods integration to order groceries.
- The ability to extract key information from documents, like appointments, and add them to your calendar.
- Smart home controls right within the web UI. “You can instantly switch from chatting to checking who’s at the front door, turning on the lights, adjusting your thermostat, unlocking the door for a family member, or checking your security cameras while you’re away, all without touching a phone or saying a word.”
- Find movies, shows, hidden gems, or get personalized recommendations based on the content that you’ve loved before. Said suggestions will then appear on your Fire TV (if you have one).
Alexa+ on the web is accessible via https://www.alexa.com/. It is currently limited to customers with Early Access to Alexa+.
