Samsung has been developing the Ballie robot for half a decade now. In that time, we’ve seen multiple iterations of the robot, with the manufacturer offering glimpses at CES 2024 and the 2025 edition earlier this year. In April, Samsung said it would launch the Gemini-powered robot/projector this summer in the US and South Korea. That timeframe has come and gone, with the product nowhere in sight.
Responding to TechRadar’s request for a comment, a Samsung spokesperson acknowledged the delay, though no alternative launch date was provided. “We are continuing to refine and perfect the technology to deliver an even more impactful customer experience,” the company spokesperson said.
It’s been a long wait for Ballie
Samsung has been developing Ballie for a few years now, with the product first being shown off nearly six years ago at CES 2020. However, Ballie was designed solely as a prototype with the company having no intention of bringing it to market. But that changed in 2024, as TechRadar points out, with the company then stating earlier this year at CES that the AI robot would debut by the first half of the year.
That timeline was then moved to this summer, but the device didn’t show up. However, the US sign-up page that Samsung set up back then is still live, so we wouldn’t say the company has completely given up on the Gemini-powered smart projector just yet.
Although Samsung has published videos and some imagery of the Ballie robot, the company hasn’t let the public (or reviewers) try it out in extensive detail. Given that Samsung has shown off the robot at the last two CES events, we wouldn’t be surprised if Ballie makes another appearance at CES 2026 early next month, hopefully with expanded access to the robot.
While it looks similar to a robot vacuum, Samsung’s Ballie serves a completely different purpose. The last we heard, Ballie is designed to be a smart assistant that can control your lights, greet guests at the door, or even potentially offer wardrobe recommendations by leveraging the cameras (and Gemini) onboard.
Samsung also mentioned a “patrol” functionality during the robot’s early iteration, designed to keep an eye on your home (and pets) when you’re away. Combining all of these attributes with the ability to project videos at will makes for a pretty sweet combination.
Do you like what Samsung Ballie has to offer based on what we know so far?
