Summary

  • Asus is set to launch the Zenfone 12 Ultra on February 6, 2025.
  • The phone will focus on AI and camera quality.
  • The Zenfone 12 Ultra will likely be based on the ROG Phone 9.



Asus is better known for its gaming-focused ROG smartphones than its Zenfone lineup. However, the company won our hearts in 2023 with the Zenfone 10, one of the best compact Android phones released that year. In 2024, instead of the Zenfone 11, Asus launched the Zenfone 11 Ultra, an out-and-out flagship. Almost a year later, the company is now ready to launch its successor: the Zenfone 12 Ultra.

An Asus ROG gaming phone in front of a stylized yellow and orange background

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The Taiwanese company announced on X that it will unveil the Zenfone 12 Ultra on February 6, 2025. From the post, Asus’ upcoming flagship will seemingly focus on AI and camera quality. It will also offer 4K recording with focus tracking enabled, a feature that typically only works at Full HD resolution on most previous-gen Android phones.



If last year’s Zenfone 11 Ultra is anything to go by, Zenfone 12 Ultra will be based on the ROG Phone 9, which recently launched in the US, albeit in a sleeker and less gaming-oriented design. So, the phone should house a 6.78-inch OLED display, up to 16GB RAM, up to 512GB or 1TB storage, and a massive 5,800mAh battery with 65W fast charging support.

Ticking inside will be Qualcomm’s Snapdragon 8 Elite chip, ensuring that Asus’ upcoming flagship will live up to its ‘Ultra’ moniker with its performance. The phone’s rear should pack triple cameras: a 50MP primary shooter, a 13MP ultrawide, and a 5MP macro.


Zenfone 12 should offer longer software support


The Zenfone 12 Ultra will likely launch with Android 15 and an array of AI features. One of our major complaints about the Zenfone 11 Ultra was its poor software support, with Asus only promising two years of OS updates. Hopefully, the company has learned its lesson and will offer longer software support for the Zenfone 12 Ultra.

Considering that the pricing for the ROG Phone 9 starts at $1,000, the Zenfone 12 Ultra should also cost around the same or higher. The Zenfone 11 Ultra is only compatible with T-Mobile, AT&T, and select MVNO networks in the US. Its successor will also possibly continue to lack Verizon support and remain unavailable for purchase through carriers.