Adobe Express is an Adobe app built for everyone and doesn’t require specialist knowledge. It has been available to mobile users since April 2024, especially for editing selfies on Android phones , Apple devices, and desktop PCs. It’s built for easy-to-craft content design in the form of image editing, content creation, and video editing tools. It offers layout tools and integration with other Adobe apps. Available in a freemium structure, Adobe Express helps you transform or create content from the palm of your hand.
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6 It’s affordable for all
Great platform support, too
Adobe isn’t best known for its great pricing practices, but Adobe Express is affordable with a freemium model pricing structure. Free users only need a free Adobe account to access it. Adobe Express Premium is more affordable than many Adobe tools. With a typical subscription model, the Premium account is from $10 per month on an annual contract.
Whether you pay or use the free version, you’ll find plenty of platform support. Adobe Express became available on mobile devices in April 2024, with apps on the Google Play Store and Apple’s App Store. It’s also available for tablet devices, iPads, and desktop browsers.
5 Easy-to-learn video and animation tools
Add depth to your creations
Despite Adobe Express not being a dedicated mobile video editing or animation tool, it offers some great features to help you integrate motion and video into your content. Express’s features make it a great alternative to .
With the AI-based Animate All feature, you can animate all design elements with the tap of an intelligent button, with editable results for custom control. You can use animation tools for presentation design, which is another use for Express. Productivity from the palm of your hand has never felt so awesome.
Express also allows you to edit and integrate video footage. It offers timeline-based editing and basic tools. You can remove video footage’s backgrounds and add them to your designs for a dynamic result.
4 Add and edit audio
Don’t overlook audio
Audio is one of the most overlooked but most important elements in content creation and video editing. In Adobe Express, Adobe Stock provides an audio library with over 15,000 sound effects, but there are also countless audio integrations in the add-ons library.
View your audio waveforms in the video timeline to align your audio tracks with the visuals as you edit.
The TikTok Symphony Assistant add-on features a TikTok-licensed audio library, allowing you to use AI to find trending sounds to help create viral videos from Express.
3 Upload your brand style guide
Give your creations your branded look
Adobe Express Premium subscribers can apply brand colors and style guides to their accounts. You can use the Express’ Brand Kit feature to transform any design into branded styles that fit your team’s look.
With the Brand Kit, you can apply your brand’s font, colors, logos, imagery, and visual assets with just a tap or two. Express lets you store these elements in an easily accessible library, so you don’t have to note HEX codes or remember font names.
Secondly, by connecting your social accounts, you can benefit from using the content calendar for scheduling and posting from Express to interconnected social accounts. This allows you to work on your brand’s marketing without being at a desk every time, which is great for last-minute panics.
2 Great AI features and tools
AI makes Express’ world go round
Adobe Express fits in with the masses by including AI features and tools in its toolbox, and they’re not gimmicky.
With AI text features, you can translate your content into over 46 languages or rewrite it to suit different audiences and purposes. There are also AI-based captioning tools for video editing.
The Animate All feature uses AI to detect your content’s purpose and animate the elements to suit it. You can transform still images into AI-generated videos and generate images.
With generative AI, expand, replace, and erase tools maintain the integrity of your phone images while editing them. Many add-ons feature third-party AI tools if the ones Adobe provides aren’t enough. Adobe’s AI features in Express use Adobe Firefly AI technology.
1 Integration with other tools
Adobe and external tools work with Express
If you subscribe to other tools or the Creative Cloud, you can benefit from the integration of Adobe software in Express, even from mobile. You can save your images and creations to the cloud to access elsewhere, and you’ll benefit from Adobe Acrobat integration, Lightroom, and InDesign, as well as opening your Illustrator files as linked assets directly in Express.
For non-Adobe integration, many tools are found within the add-ons section, but you can also import editable files from Canva, Google Drive, Dropbox, and other tools.
If you subscribe to Adobe Express Teams, you can use Slack integration to collaborate with your team. This makes group projects or communication for creative feedback infinitely easier.
Add-ons are available from the desktop only.
Adobe Express lets your creativity run free
With so many mobile apps available, like YouTube Create, Adobe Express helps you integrate content creation assets in one app rather than needing multiple to complete a task. You can create engaging video content with video, animation, and audio editing without specialist software. Its integration with several external apps keeps you organized while on the go. Adobe offers many ways to create or edit images, but Express transforms your workflow from your phone.
