Over the past years, Artificial Intelligence (AI) has changed the lives of individuals and businesses, for the better. The boom in the tech industry is evident with the constant developments and advancements in chatbot technology. ChatGPT, the OpenAI chatbot, has become the most popular AI chatbot worldwide due to its ability to write almost everything, including the codes. Big search engines like Google have also expressed that they would soon integrate AI chatbots into their search engine to improve the user experience. Google even introduced its own conversational AI chatbot, Google Bard recently.
But how can search engines integrate AI chatbots? How can that change the way we interact with search engines? Read on to know more.
What will happen if Search Engines Integrate AI Chatbots?
Today, without search engines, our lives are incomplete. People are entirely dependent on search engines to find answers to anything and everything. With the innovations in AI chatbots, let’s see how search engines can integrate AI chatbots in the coming years and how that will impact the way we use search engines.
The Possibilities
1. Conversational Experience
Artificial intelligence (AI) algorithms that are personalized and interactive help conversational chatbots sound just like humans. For example, Replika artificial intelligence is one such chatbot that has managed to replicate human emotions and language to a high level.
With the integration of conversational AI, the search results in the search engine will be reflected in the form of a conversation. More natural language would be preferred to search on the internet and the results will be displayed as per the same. This means users can search for personal questions just like they do during a conversation with a human being. The results will also be displayed in the form of human-like answers.
2. Personalized Results
The use of AI chatbots in the search engine can further help in delivering more personalized results based on the conversation with the AI bot. The users can ask for personal recommendations or suggestions in the search engine and the results that would be displayed would be as per the preference of the users which the chatbot will understand as per the conversation with the users.
If you search for a personal recommendation today on Google, you’ll get a list of links to the website with the most traffic. But with Google AI chatbot integrated, the search results will be different and tailored to your requirements.
3. Quicker Results
The chatbot will display the results quicker and more precisely for you. If you search for something on the search engine, you have to open multiple links to get the answers to the information you’re looking for. You will, however, receive the desired responses within the chat itself due to the integration of AI chatbots. This will make it easier for people to find rapid solutions to even difficult questions. The users will soon be able to save time thanks to it.
4. Better Product Recommendations
A better shopping experience for customers is possible in the future because of the chatbot’s ability to respond to each user individually and personalize product recommendations. For users, the chatbot may even compare the products and suggest a better choice.
The conversation will list the features of the product you’re looking for, after which you can browse at your pace. Instead of you reading through every product description and review, they can also summarise the aspects of the product for the users and show you the most pertinent customer reviews.
The Limitations
The integration of an AI chatbot in search engines might not be as healthy as it sounds. There are certain drawbacks that this change comes with. These disadvantages will highly impact the way the search engines will function.
1. It Will Impact the SEO
The integration of AI chatbots will technically affect SEO on a significant level. The results will no more be only dependent on keywords but also on the intent and purpose of the search by the user. Content strategists and search engine optimizers will be the most influenced by this as they will have to reevaluate their strategies. The professionals will need to make their websites more quick, creative, and easily accessible as per the user experiences.
2. Inaccuracy of the Facts and Data
AI chatbots are highly dependent on language learning models and machine learning algorithms. The way AI chatbots functions is more based on language and less on factual information. AI chatbots predict the next word in the sentences as per the human language and do not necessarily provide correct information thus the need for fact-checking will be a major requirement in the future.
3. Low Traffic on the Websites
Since the conversational ai chatbots will provide more precise and personalized answers to the users in the chat itself, the traffic on the websites will decrease. Many users will hardly visit the websites as they will get the desired information in the chat itself. It will be a big disadvantage for the companies who drive their business through website traffic.
Conclusion
AI technology will dominate for a very long time. The creation of ChatGPT astounded the world. The AI chatbot became popular as a search engine substitute. There have also been widespread rumors that ChatGPT and other chatbots may soon surpass Google. This demonstrates the current emergence of AI and how huge businesses no longer value it as a valuable asset. Even Google and Bing declared that AI chatbots would be incorporated into their search engines to improve the user experience.
Search engines are moving toward integrating highly accurate conversational and generative AI chatbots in their systems which will revolutionize the way we interact with internet searches.
FAQs
Q1. What is Replika artificial intelligence?
Replika is an AI chatbot that uses generative AI technology to function. The chatbot interacts exactly like humans and that is the reason it has gained massive attention from users. The users have in fact found a friend/ companion in the AI chatbot as the chatbot has the ability to engage in a deep and emotional conversation with the users just like a real human.
Q2. When will Google get its AI chatbot?
Google’s CEO Sundar Pichai recently announced that they will integrate AI into their search engine soon after OpenAI’s ChatGPT started making the noise. Google has already rolled out its own AI chatbot Google Bard in the U.K. and the U.S. which is still in its early testing phase.
Q3. What is conversational AI?
Conversational AI chatbots are the ones that use and understand natural human language. They interact just like humans and display personalized responses based on the conversation with the user. Some examples of conversational AI are Alexa, Cortona, Siri, Google Bard, etc.
