Google Ads is a kind of marketplace or an online advertising platform developed by Google (23 October 2000) in which we promote our business through keywords or display ads, product listing, and service offerings within the google ads network. Mainly google ads working on keyword searching. If you choose the best keyword for your google ads then your ads show on the first page on google which helps to easily identify by the users.
Facebook Ads is a kind of online advertising which describe the focus on social networking services that allow advertisements to reach a specific audience or targeted audience and analysis their interest, purchasing pattern, behavior, and their usage. It also includes the age, gender, and location of the targeted audience. Facebook has around 1.18 million daily active users.
The difference between Google ads and Facebook ads are as follows:
| Google ads | Facebook ads |
|---|---|
| Google ads are especially effective in improving brand awareness, driving engagement and manage events. | Facebook ads is more effective when it come to increasing sales and acquiring leads. |
| Google ads are less effective as compare to Facebook ads due to the popularity of Adblock. | Facebook ads is more effective because there is no AdBlock system in that. |
| In google ads, audience profiles are profiles based on what they are searching for at that moment. | In Facebook ads, audience profiles are compared based on what they like and who they are. |
| Targeted audience based on age, gender, location and interest. | Targeted audience based on context and searching intent. |
| Google Ads includes: Search Network campaign, Display Network campaign, Shopping campaign, Video campaign, and App. The Audience Intent is active for Google Ads. | Facebook ads include Video ads, Photo ads, Slideshow ads, Carousel ads, and Canvas ads. The ad networks also include Instagram, Facebook Messenger, and Audience Network. The audience intent for Facebook Ads is passive. |
| The Average Cost-per-Click for Google ads is $2.69. | The Average Cost-per-Click for Facebook ads is $1.72. |
