Updating your social media handles regularly is a must to stay afloat in the digital world. LinkedIn is one such platform that is coming up with various new features every now and then, so it is apt to say that if you are a LinkedIn user and want to leverage the potential of this platform, then you have to keep your profile updated. If you are still not convinced, we have got plenty of reasons for you. Here’s a list of the top 7 reasons to update your LinkedIn profile in 2023.
7 Reasons To Update Your LinkedIn Profile
7 Reasons Why Should You Update Your LinkedIn Profile in 2023
1. Stand Out From Millions of Other Users
Do you know that there are nearly 900 million Linkedin users? To stand out in such a large crowd, you need to buckle up and present yourself in a way that accentuates your personality and brand.
When you keep your profile updated and regularly keep up with the new features of LinkedIn, the platform promotes your profile and helps you show up in a list when anyone looks for similar roles/skills that you provide.
Features to use to stand out:
- Create a cover story as creatively as possible.
- Add the pronunciation of your name alongside your name on your profile.
- Create a catchy banner that attracts viewers to stay on your profile for a longer duration.
2. Generate More Leads
Generating leads is not an easy feat and we know how much effort and time it takes to keep your pipeline pumped up.
So as a Linkedin user, you must know the potential of this platform when it comes to lead generation. Therefore, in order to take advantage of the facilities the platform provides, you need to keep yourself updated with all the features and tools it comes up with every now and then.
Features to use to generate more leads:
- Update the “About” section.
- Create a banner saying something catchy about the services/skills you provide.
- Ask for recommendations from your past employers/clients.
3. Get Hired Easily
As a social media platform, Linkedin gives an opportunity to show your personality to your to-be-employers. When you update your profile picture and add the “open to work” tag to your picture, your profile is shown in the list of people that are looking for jobs.
This helps you get discovered by potential companies/employers/clients. Besides, with an updated profile people are likely to read more about you and check out your profile before others who have an outdated profile.
Features to use to get hired:
- Your profile picture- keep it as professional as you can.
- Add a cover story that talks about your services and skills.
- Turn on the “open to work” mode.
4. Increase Traffic to Your Profile
The more people visit your profile the more engagement you get. After all, there must be a reason why people are visiting your profile. You must be giving them a reason. One of the major reasons to keep them hooked to your profile is by having everything in place on your profile.
The sure-shot way is to increase traffic on your profile:
- Turn on the creator mode and start posting as regularly as you can.
- Use new features of LinkedIn as soon as they are launched to make sure the algorithm tracks you and shows your profile on top when a person is searching for similar roles/skills you offer.
5. Become a Content Creator
Content creation is a billion-dollar market and if you haven’t experienced the craze for content creators, this is the time to channel your potential. Linkedin is a great platform to bring out the creator in you.
Start creating content, posting contextual images, videos, and stories with your audience, and grabbing their attention to scale your business and career opportunities.
Feature to use to become a content creator:
- Turn on the creator mode- helps you get discovered and use creator tools.
- Ask the audience to press the bell icon present on your profile so that they get notified when you post.
6. Build a Network
An updated profile helps you get connected with like-minded people which further helps you in escalating your career. Having thousands of followers won’t help you if you don’t interact with your network regularly. Therefore, use the features available to connect with them at a human level. Form bonds by helping them and connecting with them, one-on-one.
Features to use to build a network:
- Write a recommendation for a person you know. Write about their skills and work ethics.
- Leverage the personalized invite feature, and send out messages to potential clients and people who would like to get connected with.
7. Position Yourself for the Future
Just like you are expected to update your skills to stay relevant in your industry, you need to keep your LinkedIn profile updated to remain relevant in the digital world. As a part of the digital era, everyone is using social media platforms. However, it is the ones who keep their profiles updated who are winning.
Plan out ways to learn more about the platform, be it by listening to podcasts dedicated to Linkedin such as “Linkedin Leverage by Peter Williams” or by reading articles on updates about the platform from various news feeds.
Explore and learn, that is all you can do to position yourself for the future!
Conclusion
Now that you have a fair idea of why to keep your Linkedin Profile updated, we are sure you will make the desired changes as soon as you finish reading this blog. Also, keep in mind that these are just a few features that we have discussed, there are a plethora of features to explore and learn about. Take a day or two to understand the existing features and keep updating your profile as and when Linkedin launches another new feature!
Frequently Asked Questions
Ques 1. What are the Benefits of Having a LinkedIn Profile?
Ans. These are the benefits of having a LinkedIn Profile:
- Easy way to search for jobs
- Getting in touch with the recruiters
- Showcasing your creativity
- Staying updated on your professional front
Ques 2. Why it is Important to Improve Your LinkedIn Profile?
Ans. The main reason for improving your LinkedIn profile is to remain updated about the ongoing trend. When you keep on updating or improving your profile you get to see many new trends and new people who might want to connect with you for better opportunities.
Ques 3. What are the major features of LinkedIn?
Ans. The major features of LinkedIn are as follows:
- My networks
- Jobs
- Groups
- Messaging and Inmail
Ques 4. What are a few important sections that should be included in LinkedIn?
Ans. The important sections that must be included in LinkedIn are:
- Profile picture
- Headline
- Summary
- Work experience and skills
- Recommendations
- Education and certifications
- Accomplishments
