Alphabet revenue sets all-time record with $80.5 billion gain

If you’ve ever worked in the financial market, you might have heard the famous quote that figures don’t lie. When it comes to assessing a company’s performance, the best and most reliable way is to look at its earnings reports to see how it’s doing. As for Google’s parent company, Alphabet, the earnings report paints a rosy picture of the company’s situation, at least for Q1 2024.

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Alphabet’s Q1 2024 earnings report (PDF warning) has not only provided a comprehensive overview of the company’s financial performance but also sparked a positive market response. The company’s shares witnessed a significant 14 percent jump, reflecting the market’s confidence in Alphabet’s growth trajectory. The Search, YouTube, and Cloud segments emerged as key contributors to Alphabet’s earnings in the first quarter of the year, further reinforcing the company’s strong position in the market.

Starting with total revenue, Alphabet generated $80.54 billion in revenue in Q1 2024, a 15 percent increase from $69.8 billion in Q1 2023. The company’s operating revenue is also $25.5 billion, while net income is $23.66 billion.

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Advertising has always been Google’s primary source of revenue. The company’s latest earnings report shows that advertising revenues from YouTube are steadily rising. In the first quarter of the year, YouTube advertising revenue drove $8.09 billion to Alphabet’s bank account, a solid jump from $6.69 billion in 2023. The company’s total ad revenue is reported to be $61.66 billion.

The Google Cloud division also reported $9.57 billion in revenue, passing the expected $9.35 billion. Additionally, Google’s subscriptions, platforms, and devices division generated $8.74 billion in revenue in the first quarter of the year. This division brought in $7.41 billion last year.

With Google opening a new hardware hub in Taiwan to bolster Pixel development and the release of Pixel 8a, Pixel 9 series, and the new Pixel Fold in the year ahead, the company’s revenue from its hardware division could soon see a solid increase. Moreover, Google’s Traffic Acquisition Costs (TAC) sit at $12.95 billion. Finally, the company’s “Other bets” reported $495 million in revenue.

Alphabet’s strategic decisions, as reflected in its Q1 2024 earnings report, are aimed at enhancing shareholder value. The company’s market cap has now exceeded a remarkable $2 trillion (via CNBC), a testament to its strong market position. The board’s approval of a cash dividend to investors in June, valued at 20 cents per share, and the intention to spend $70 billion on share buybacks further underscore Alphabet’s commitment to rewarding its shareholders.